Google, too, has a strong strategic interest in making meaning inroads in healthcare. “At Google, our vision is to transform the way health information is organized and made useful,” said Gregory Moore MD, who is VP of Google Cloud’s healthcare practice. “By enabling Fitbit to connect and manage key health and fitness data using our Google Cloud Healthcare API, we are getting one step closer to this goal.”
Fitbit, for most of its 10-year history, has engaged with health providers, insurers, and employers to sell devices that support wellness programs. But the company is now really trying to develop that B2B side of its business as a way of reducing its dependence on direct to consumer sales of its fitness trackers and smartwatches.
The company will announce its quarterly earnings on May 2.